The industry has spoken! Again, Werner Paddles has been voted to a top spot as one of the best vendors to do business with in the outdoor industry. 2nd place in both 2010 and 2009 and 4th in 2008 as reported by SNEWS.

Here are some business and marketing service highlights for the 2011 selling season.

Order Management: Your Werner Sales Rep advises about industry trends and looks at your entire paddlesports mix when suggesting paddles. Your Werner Customer Service Rep calls and modifies your order. Never get a paddle you don’t want.

On Time Delivery: We have one of the best on time delivery rates of any manufacturer in the outdoor industry. Paddles when you need them most.

Market Share: It is well known that Werner Paddles dominates the market at price points above $200. Less well known is that we dominate the $100 to $150 price points with more share then the next two manufactures combined.

Fit Guide Widget: This new tool will keep your web site sticky and drive customers right to your e-commerce site. Check with us and we can get you set up with this powerful new tool.

Healthy Waters: This popular program continues to grow. Every paddle that is registered contributes to one of seven non-profi t agencies supporting, paddling education, access and water quality.

Retail Training: Our G.U.I.D.E retail training program shows that staff education leads to up selling as well as better customer and staff retention. We now deliver this program through Sales Rep store visits and in video format on our dealer resource section of train your staff.

WernerTV: on this very popular section of our web site. This video content is available to our dealers for FREE.

Event Support: We don’t just sell paddles TO you, we sell paddles FOR you. Our staff is in the field supporting your sale and demo events. We have a new tool for you “SUP Event in a Box” which will help you put on the best SUPing events ever.

Web Site and Social Media: Our web site has more unique visitors than the next three biggest paddle manufacturers combined. We drive traffi c directly to our dealers through our dealer locator. Our blog promotes dealers’ events and our Facebook page amplifies our message to more than 4,000 friends.

New for 2011 in Stand-up Paddles:

Bent Shaft SUP

The best choice for dedicated paddlers who want to be gentle to their bodies. Available on our most popular Performance Core paddles — the Nitro CF CORE and the Fuse CF CORE. The bend in the shaft creates a stable leverage point during paddling which increases comfort and control. The natural alignment of the wrist reduces strain and fatigue, allowing you to pull much harder with less chance of injury than with a straight shaft. The Bent Shaft in conjunction with blade dihedral creates a super stable and smooth stroke with absolutely no flutter. All of this is going to allow you to spend more time on the water. We recommend our bent shafts for cruising, fitness paddling, running down wind or racing. We do not suggest you use them in surf.

Fuse CF CORE

We have taken the very popular high cadence design of the Nitro CF CORE and created its big brother… (or big sister). The Fuse CF CORE is perfect for larger well conditioned paddlers who are looking for incremental power. Just like the Nitro, the Fuse features a longer, more slender blade but with more surface area for a bigger bite, balancing power and control. The rectangular shape allows for incremental power. Want a big bite? Use the entire blade. Or just engage the tip using shorter strokes to get up and go.

Redesigned Performance Core SUP Carbon Shaft

We have taken feedback from dealers, consumers and our team of paddlers to redesign our Performance Core SUP straight shafts with the perfect amount of flex; giving the paddle an organic feel that is gentle to the body without sacrificing paddling efficiency. Our entire range of SUPs now has very similar flexing characteristics. Because we handcraft all of our shafts in our factory in Sultan, WA, we control the quality, giving you a perfect paddle every time.

NEW Premium SUP Colors

We now offer our popular Premium laminate SUP’s, the Advantage FG and the Carve FG, in three beautiful translucent colors: Red, Pearl and Blue. We let the beauty of these handcrafted blades show through; the quality of the work is on display for the world to see.